My design career began at Quan Yi Tong Enterprise, where I was responsible for designing advertisements, posters, and brochures and participated in the establishment of brand identity systems. This experience taught me how to effectively use visual design to communicate core brand values and sparked my interest in researching design trends and new technologies to enhance the innovation and competitiveness of my designs. More importantly, I learned how to effectively communicate with clients, gain a deep understanding of their design needs, and provide professional design advice. Through my involvement in the growth of numerous brands, from establishing their brand image to designing their physical spaces, I came to realize that design is not just about visual presentation but also about problem-solving and value creation. This realization laid a solid foundation for my future design endeavors.

At Vernal Manufacturing & Engineering, my role expanded to encompass product development, project management, and UI/UX design. I began to lead product development projects, taking charge of every stage from market research and user research to product specification definition, prototyping, and testing. This experience taught me how to coordinate cross-functional teams and ensure that projects were completed on schedule and met their objectives. Using 3D modeling software, I transformed design concepts into tangible product prototypes and continuously refined the designs to enhance their commercial value and user satisfaction. Additionally, I led and participated in the design of the company's official website UI/UX, applying user-centered design principles to digital products and creating a positive online experience.

During my time at Vernal, I had the privilege of leading two significant projects as the Project Manager:

In “Self-Created Storage Brand and Marketing Plan” project, I was responsible for planning and executing everything from brand positioning and product design to marketing strategies. I conducted market research and user research to gain a deep understanding of the target audience's needs and preferences, and I translated those insights into concrete design directions. I collaborated with a design agency to create a series of innovative and practical storage products that aligned with the brand's image. To successfully introduce the brand to the target market, I developed a variety of marketing campaigns and closely monitored project progress to ensure everything went smoothly and achieved the desired business outcomes. Notably, after user testing, we received overwhelmingly positive feedback and users indicated a willingness to pay prices in line with our projections, validating the market potential of the design.

In “Design Innovation for Manufacturing Industry Clusters” project, I led a cross-disciplinary team (comprising UX researchers, designers, and manufacturing experts) to drive innovation in the manufacturing sector. I employed user research methodologies to gain a deep understanding of the needs and pain points of manufacturers and translated those insights into design opportunities. Through innovative product designs and business models, we helped manufacturers enhance their product competitiveness and market value. This challenging yet rewarding project allowed me to learn how to effectively coordinate professionals from different fields and work collaboratively towards a common goal. As a result of our efforts, manufacturers adopted new product development and production processes, leading to significant positive changes in the industry.

Currently, I officially embarked on my design journey, delving into both industrial design and UI/UX design. I immersed myself in the world of concept ideation, sketching, and 3D modeling for products. This experience not only taught me how to visualize initial creative ideas but, more importantly, how to communicate effectively with engineers to transform design concepts into tangible, feasible products.

Through continuous project execution, I strived for each design to go beyond mere aesthetics and genuinely meet user needs and habits, creating more intuitive and enjoyable user experiences. Gradually, I also became capable of taking full responsibility for mechanism design, structural design, and exterior design in subsequent projects, ensuring optimal product performance from the inside out.

Concurrently, I actively participated in UI/UX design related work, learning to apply user research methodologies to design complex digital interfaces that are fluid and easy to operate. This diverse and enriching experience provided me with a comprehensive understanding of product design and significantly honed my problem-solving abilities, laying a solid foundation for my future in design.